L’Oreal and Veet to sponsor Hair Asia Pacific and Hair and Beauty Fair

Hair Asia Pacific and Hair and Beauty Fair, is to be held from March 2 – 5, 2007.

Recognised by the Ministry of Tourism as a National event, the event could create benchmarks in the local hair, beauty and fashion industry as well as go a long way in elevating the standards to an international level by creating awareness to the consumer and giving exposure to talented individuals in the various fields.

Featuring a wide variety of events and competitions, there will be demonstrations by leading local and international experts, as well as fashion and hair shows and 50 trade stalls, with Indian cosmetic jewellery and special honeymoon packages to Bali standing out. There will also be mini competitions for the public during the three days, with prizes being given out to the ‘Best Head of Hair,’ ‘Best Skin,’ ‘the Smartest Dressed Girl.’ All of this is on offer to the public, with the entrance ticket being only Rs100.

L’Oreal, the hair-care product company, is the title sponsor for the L’Oreal Hair Extravaganza on March 2, 2007, which will have demonstrations by leading local and foreign experts featuring cuts, colours and a variety of styles, along with competitions for the National Awards ceremony, comprising of ladies and gents haircuts, as well as bridal and evening hairstyles during the day. An international hair show will be held in the evening, showcasing trend statements, especially with regards to forecasting the latest trends in hairstyles. The one-hour show will feature Sri Lanka’s top hairstylists with foreign hairstylists also participating.

Natures Secret is sponsoring Nature’s Secret Beauty Extravaganza on March 3, 2007, with renowned Pakistani Cosmetologist and Dermatologist Dr. Farah Farook having a comprehensive two hour presentation followed by a one to one session with the public on the medicinal aspect of beauty and skin care. The competitions for the National Awards ceremony will continue to take place, with competitors from across the island vying for placements in the categories of nail art, stage make up, etc. The Christine Valmy School of Beauty, a New York based school located in Mumbai, Panipa, a nail technician and consultant to the government of Thailand, Asha Hariharan, the winner of L’Oreal Colour trophy, India and renowned hairdresser, beautician and make up expert will also participate during the day’s programmes.

Veet sponsored the seven regional workshops leading up to the grand event, which were held in Negombo, Matara, Kurunegala, Anuradhapura, Maharagama, Gampaha/Miriswatte and Kandy and is also an active stallholder for the event.

Both L’Oreal and Nature’s Secret are co sponsoring the rest of the event, with Derana, the TV media partner providing coverage. The highlight of the event is Hair Asia Pacific which is to be held on March 5,2007, with over 200 foreign participants comprising of Jacklyn Tan, Director of Pivot Point, Singapore, Rudi Hadisuwarno, President of the Indonesian Hairdressers Association and President of the OMC and ICD, Indonesia, Suchard Konreuk, President of the All Thai Hairdressers Association and Ruhana Iqbal Khan, President of PHABA, Pakistan among others. Attended by 15 countries in the zone, which include Japan, Sri Lanka, Singapore, Indonesia, China, Hong Kong, South Korea, Thailand, Philippines, Pakistan, India, Taiwan, and Malaysia, the international event is to be one of glitz and glamour.

An awards ceremony will also be held, with winners from each category entitled to prize money of USD500 and USD2000 for the grand championship category.

An international hair show will follow with New York based Indian designer, Payal Singh showcasing her Indo Western collection, which will be on sale on March 6, 2007 at the lobby of the Galadari Hotel. via .. The Island

Tags: Sri Lanka