Daily Archives: July 16, 2015

Does Google Need SEO to Improve its Own Ranking?

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According to a recent job posting on Google Career, Google is hiring a ‘Program Manager, Search Engine Optimization’.

The job post stated that Google is looking for someone to ‘advise, collaborate with, and synthesize feedback from Marketing, Product and Engineering partners to push for technical SEO best practices’. It also states that the person should ‘keep pace with SEO, search engine and internet marketing industry trends and developments and report changes as needed.’

Looks like Google is no different when it comes to SEO management, although it is common knowledge that the SEO is generated by Google itself.

One possible reason why Google is optimising SEO could be to showcase its own websites prominently on the search engine.

But, the question is, why is Google suddenly interested in bringing organic traffic to its own websites?

Having an SEO optimization on all its sites, Google will always be on top on any given topic. This will ensure that Google’s own sites show up in the search results, thus building their organic traffic.

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Facebook Unveils new Friends Icon

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WASHINGTON: Social networking service Facebook has introduced a new friends icon.

According to thenextweb.com, Caitlin Winner, a design manager at Facebook, wrote in a Medium post that she discovered that while the male glyph had broad, fully rounded shoulders, the female one had an odd indentation in the shoulder on the left side, a marker, she later discovered, for the male glyph to be placed in front of her.

Winner wrote that she assumed no ill intentions, just a lack of consideration. But as a lady with two robust shoulders, the chip offended her.

The new group icon (R) against the earlier one.

Winner also wrote that as a woman, educated at a women’s college, it was hard not to read into the symbolism of the current icon, the woman was quite literally in the shadow of the man, she was not in a position to lean in.

Winner decided on putting the woman in front, slightly smaller than the man, after iterations where both the man and the woman were placed equally within the icon.

She also repositioned the position of people in the ‘Groups’ icon, again placing the woman in front.

Winner further wrote that the self-led project has now placed her on high alert for symbolism in icons.

Google Adding ‘Buy’ Buttons to Mobile Search Ads

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SAN FRANCISCO: Google is looking to make it easier for people to shop while using its website, launching a trial run of a feature allowing smartphone users make online purchases from their search results.

The introduction of ‘Purchases on Google’ comes as Facebook, and Pinterest also try to make it easier for people to shop while using their sites, putting themselves in position to profit from transactions or related advertising.

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“Although we’re still in early experiments with a limited number of retailers, we see ‘Purchases on Google’ as a big step towards helping retailers drive more mobile conversions and win more customers,” Google shopping product management vice president Jonathan Alferness said in a blog post.

Mobile devices, typically smartphones, are increasingly consulted before or during shopping trips in the United States, influencing nearly a trillion dollars in in-store sales last year, according to Alferness.

When people make shopping-related searches using Google, results may include ads featuring ‘Buy on Google’ buttons that can be clicked to jump to pages where they can check-out using payment credentials stored in Google accounts.

“Purchases on Google will simplify our customers’ ability to search for items on Google and then buy with Staples,” Staples executive vice president of global e-commerce Faisal Masud said in the blog post.

Google also rolled out enhancements to shopping ads on mobile devices, including expanded information regarding topics such as product ratings and whether items are available at nearby stores.

“As the consumer continues to rapidly adopt mobile as their primary device, we have to more at a similar pace in how we reduce purchase friction and enhance the user experience with our brand,” Under Armour chief revenue officer of digital Jason LaRose said in the blog post.

“Google’s technology solutions help us innovate.” Pinterest last month dove into e-commerce with “pins” that let iPhone or iPad users in the United States buy items they like at the popular online bulletin board.

“Pinterest is already designed to work like a catalogue, so we wanted to find a way to weave buyable pins into the pages people already know,” co-founder and chief executive Ben Silbermann said during a launch event at the company’s headquarters in San Francisco.

“Buyable pins are a simple and secure way to buy the products you love right from inside Pinterest,” he said.

Pinterest has become one of the Internet’s hottest new websites, particularly among women, by giving people virtual bulletin boards that they can decorate with pictures showcasing interests in anything from food to sports, to fashion or travel.

Last month, Facebook expanded tests of a “buy button” designed to let shoppers easily purchases items advertised at the social network.

TNIE

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