Apple Replaces ‘Free’ Button With ‘Get’ On App Store
Apple has replaced the ‘Free’ button with ‘Get’ for free apps and games across its iOS and Mac App Store. The change has been rolled out worldwide and is visible to all users.
All apps that don’t require users to pay before download now feature the ‘Get’ button. This includes both free apps and apps that feature in-app purchases. The ‘Get’ button features an ‘in-app purchase’ tag for the latter.
The change was confirmed by an Apple spokesperson to Re/Code. VP of Global Corporate Communications at App Annie, which specializes in app store analytics and market intelligence said, “I’m not completely sure, but one could argue that ‘get’ is a more ‘action’ oriented, pro-active word, which could have a positive effect as a call to action. Small changes can sometimes have a positive impact.” Sanchez said.
The reason for this change, however, has not been confirmed by the US tech giant. According to speculations, this change might have to do with the increasing pressure on the tech companies from regulators such as Federal Trade Commission and the European Commission.
In July this year, Google stopped using the word ‘free’ with games containing in-app purchases in Europe under pressure from European Commission. The regulators had asked Apple and Google to adopt changes in how they sell and exhibit ‘free’ apps with in-app purchases so that they do not mislead users.
Following the allegation, Apple in an official statement mentioned ‘strong parental controls’ and clear marking of in-app purchases for its apps. It also mentioned a ‘Kids Section on App Store’ and the ‘Family Sharing feature in iOS8.’
Posted by Rohan Kar for Android