Iphone 6 Stock Flows Out Of India To Meet China Demand
Apple’s new flagship iPhone 6 is facing a stock-out in India with the US firm diverting supplies to select markets such as China, where there’s an unprecedented demand, and to build up stocks for Black Friday shopping on November 28.
As a result, several large retailers and Apple exclusive stores have stopped booking of iPhone 6 and iPhone 6 Plus.”With Apple’s distributors failing to commit on supplies after the launch, we have stopped advance booking to avoid any confrontation with customer,” head of a big electronics retail chain said on condition of anonymity.
Three senior executives of Apple’s trade partners in India said iPhone 6 supplies have become erratic in last two weeks with only an estimated 15,000 units coming in phases. During the midnight launch on October 17, Apple had shipped around 55,000 units of the new iPhones to India. Supplies of 64 GB variant of iPhone 6 and 6 Plus – which is the most in demand – is the least, the executives said.
According to industry sources, Apple India management has reportedly warned the Cupertino, California headquarters that if supplies do not regularise, it may become an uphill task to beat last year’s record sales of two lakh units of the then new iPhone 5s and 5c during the October-December quarter.
An email sent to Apple did not elicit any response till Thursday press time.
Tarun Pathak, senior analyst at market research firm Counterpoint Research, said supply issues, exorbitant pricing and lack of EMI offers on iPhone 6 series will cap the demand for the new Apple flagship at least next two or three months.”Till that time we expect a steady growth in iPhone 5s due to recent price cuts,” he said.
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