Daily Archives: September 24, 2014

Twitter exchanges between ISRO, NASA on Mars mission

Bangalore: ISRO reached out to lakhs of social media users by giving a blow by blow account of the successful historic Mars Orbit Insertion today, even as it launched the MOM’s official Twitter handle, @MarsOrbiter.

Twitter exchanges between US Space agency NASA and ISRO on the Mars mission also formed a major highlight.

NASA whose MAVEN mission reached the Martian orbit only two days ago, congratulated the Indian Space Research Organisation (ISRO) on its historic feat.

“@NASA: We congratulate @ISRO for its Mars arrival! @MarsOrbiter joins the missions studying the Red Planet. #JourneyToMars,” NASA tweeted.

MAVEN team has also separately congratulated ISRO, as India scripted history becoming the first country to succeed in reaching the red planet in the maiden attempt.

It said- “#MAVEN team congratulates @ISRO for its #Mars arrival! @MarsOrbiter joins the missions studying the Red Planet. “Thank you MAVEN team!,” ISRO tweeted its acknowledgment of the message.

ISRO also launched the Mars Orbiter Mission (MOM)’s official Twitter handle, @MarsOrbiter.

“What is red, is a planet and is the focus of my orbit?” tweeted the official handle of ISRO’s Mars Orbiter. “I’ll be back after breakfast. Good ol’ sunlight. It’s good for your battery,” read the handle’s second tweet.


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Happy Indians take to Facebook, Twitter to hail ISRO


New Delhi: Indians were elated for becoming the first country in the world to enter the Martian orbit in its maiden attempt Wednesday, and many took to Facebook and Twitter saying “mission accomplished”.

Happy and proud Indians, including many living abroad, took to the social networking sites to express their happiness and share the moment of pride.

#Mangalyaan #MissionMars #proudindian were some of the top trending topics on Twitter and Facebook since Wednesday morning.

Praising the scientists of the state-run Indian Space Research Organisation (ISRO), Sonal Kalra wrote on her Facebook wall: “Nothing compares to the proud feeling of seeing the genuine smiles on the faces of Indian scientists.”

“Congratulations to all the scientists and engineers of ISRO on successfully inserting the Orbiter into Martian orbit, that too in the first attempt!” wrote Ravi Prakash on his wall.

Gauraw Patil was more impressed by the cost-effectiveness of the project.

“Mission accomplished. After world’s cheapest $2,500 car, $30 tablet, now comes mission to Mars at just $74 million. ISRO has achieved truly a remarkable feat that no one ever dreamed could be possible,” he tweeted.

“Congrats ISRO-a proud day for India!! The first country to enter Mars’ orbit on maiden mission,” said Richa Gangopadhyay.

Indians living abroad were all praise for the national broadcaster Doordarshan’s live coverage of the event.

Suyash Chopra, a resident of the US, tweeted: “Excellent coverage. You have been always BEST. Hats off to you guys. I watched Mars Mission LIVE from USA, courtesy DD (Doordarshan).”

“Thanks for bringing live coverage of MOM mission. Your detailed coverage was excellent. We watched from Riyadh, SA (Saudi Arabia),” tweeted Crusader Cat alias Nayak.

India’s Mars Orbiter Mission (MOM) sped over 650 million km through deep space for over nine months to reach the Red Planet’s orbit, making India join the elite club of the US, Europe and Russia, which reached Mars after initial failures.

The Rs.450-crore ($70 million) ambitious mission was launched Nov 5, 2013, on board a polar rocket from spaceport Sriharikota off Bay of Bengal, about 80 km northeast of Chennai.


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Facebook to introduce new advertising platform: Report


Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter.

The product is a redesigned version of Atlas Advertiser Suite, an ad management and measurement platform that Facebook bought from Microsoft Corp last year.

It is expected to help marketers target Facebook users more effectively by measuring which users have seen, interacted or acted upon ads that appear on Facebook’s services and on third-party websites and apps.

The product will also provide a tool for marketers to buy ads to target Facebook users across the Web.

Microsoft took on Atlas with its $6.3 billion acquisition of digital ad agency aQuantive in 2007. Unable to make it work for its own purposes, Microsoft wrote off $6.2 billion of the aQuantive deal’s value in 2012.

The world’s No 1 Internet social network, which lags behind market leader Google Inc in US market for online display ads, did not reveal how much it paid for the technology.

Facebook counts 1.5 million advertising customers and the company’s ad business saw strong growth across all of its geographic regions, Chief Operating Officer Sheryl Sandberg told Reuters in July.

Mobile advertising revenue grew 151 per cent year-over-year, accounting for roughly 62 per cent of Facebook’s overall ad revenue in the second quarter.


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