Sri Lanka Telecom, the nation’s communication powerhouse, partnered with the National Olympic Academy (NOA) to better train sports leaders and facilitate more effective operations of the sports movement.
SLT said its sponsorship shows its commitment to develop and strengthen relationships through sport with the participation of sportsmen and women in and around the country.
In this regard, SLT was the sponsor of all activities in 2007, including the bi-annual Sports Administration Course conducted by the NOA.
The course, which was held at the National Institute of Sports Science, began with defining values, attitudes and philosophies regarding sport and includes the study of the theory and requisite skills for administration and management. It also provided information about solving various needs, problems and concerns, but above all else, the training of sports leaders’ centers on improving inter-personal relationships, communication between individuals, and commitment by many, to advance sport opportunities for people young and old.
The courses are usually held twice a year, with the course directors possessing the relevant experience in the various aspects of sports administration.
“Courses such as these are essential if we are to make sure we have the administrative skills to match the skills of our athletes,” said Hemasiri Fernando, President of the National Olympic Committee. “We cannot expect our sportsmen and women to perform at their best for Sri Lanka if they do not have the necessary support backing them.”
Christie Alwis, advisor to the CEO of SLT said, “We believe that sports administrators should also have the necessary skills and knowledge to perform their duties effectively. Therefore our partnership with this event was both timely and relevant. Sport has played an important part socially and culturally in Sri Lanka, bringing together individuals and communities and crossing social boundaries and breaking down barriers. SLT’s partnership will reinforce its commitment to leading the nation.”
The course was conducted with the Olympic Solidarity publication Sports Administration Manual as a guide. Sri Lanka Telecom (www.slt.lk) is one of the country’s most valuable blue chip companies with an annual turnover in excess of Rs 40 billion. Whilst NTT Communications Corporation of Japan owns a 35.2% stake in Sri Lanka Telecom (SLT), 49.2% is owned by the Government of Sri Lanka and 15.3% is listed on the Colombo Stock Exchange. The company was also awarded an AAA (sri) rating by Fitch Ratings Lanka followed by a BB- international rating by Fitch International.
The SLT Group has a customer base of over two million including multinational corporations, large and small corporate, retail and domestic customers. Today with NTT Communications of Japan as a strategic partner, SLT provides facilities and services: voice, data, video and mobile to its customers, which are unmatched in scope. These services range from domestic and international voice, advance data transmission services which include internet services on leased lines, broadband [on ADSL] and dial up, data circuits, frame relay solutions to IP services such as IP-VPN based on IP-MPLS technology, total corporate solutions of multiple services, satellite uplink services and mobile telephony through the fully owned subsidiary Mobitel.
With a view to making Sri Lanka a broadband island, SLT is in the process of introducing the necessary infrastructure in the form of NGN [Next Generation Networks] using optical fibre backbone and broadband services such as IMS, IPTV etc. SLT also provides high speed global connectivity to countries in the South Asian region through its investments in international submarine cables such as SMW3, SMW4 and the Bharat Lanka submarine cable between India and Sri Lanka and Dhirragu-SLT submarine cable system between Maldives Islands and Sri Lanka. Newly incorporated SLT Hong Kong Ltd., a fully owned subsidiary of Sri Lanka Telecom, fully geared to provide services such as IP transit, IPVPN, IPLC and International voice traffic transit services to global telecom operators and corporates in Hong Kong.
