The Mike Cooke Group of Companies, a popular London-based Sri Lankan business group has announced the signing of one of Sri Lanka’s most famous cricketing sons as its global brand ambassador. MCG – which owns Fastcash, the household name in Fast and Secure Money Transfers to Sri Lanka from the UK, as well as a range of other products and services aimed specifically at the global Sri Lankan expatriate community – has obtained the services of none other than Sri Lankan opener Sanath Jayasuriya, one of the most celebrated and successful cricketers of the modern era.
It is the first such instance of a Sri Lankan corporate entity outside the Island signing on an internationally recognized Lankan sporting icon as a brand ambassador. Jayasuriya will exclusively promote MCG’s array of financial, travel, e-commerce, gift and publishing businesses in the major markets where MCG has a presence, including the United Kingdom, Australia and the United States.
Mr. Mike Cooke, commenting on this landmark signing, said, “My roots are
in Sri Lanka’s rural heart of Anuradhapura and I take great pride in what my company and I have achieved internationally. This is something I share with Sanath Jayasuriya, a simple boy from Matara, who, today, doesn’t need any introduction to the global Sri Lankan community nor to the international cricket-loving public. Sanath’s image and personality will undoubtedly complement my organization as it expands and consolidates its’ positions in the various sectors that it is involved in.”
For Sanath Jayasuriya, a man who has promoted some of the subcontinent’s most famous brands and has become the face of Sri Lankan cricket around the world, the agreement with MCG is a natural evolution. “MCG has always been at the forefront of the expatriate Sri Lankan community in the United Kingdom and elsewhere and it’s an absolute pleasure to be part of the company’s excellence. The company’s association with me personally and with Sri Lanka cricket as a whole goes back some way. I was invited to be featured on the cover of the first issue of UKLanka Times and of course the company was one of the sponsors of Sri Lanka’s successful tour of the British Isles in 2006.”
February 3, 2008 at 6:53 pm
Hello,
I am writing to try and raise awareness about a charity that has been set up to build and run a Community English and IT project in Nuwara Eliya.
Called the Tea Leaf Trust, the idea came about when my wife and I visited Sri Lanka for our honeymoon and visited the Hill Country to see the Tea Plantations. Whilst we were struck by the beauty, we were also struck by the polarisation of rich and poor, which seemed particularly extreme in the tea plantation region.
With English being a key requirement for a successful career, the people of this area can not afford lessons and so rely upon the 45 minutes a week they get through school. This is not enough.
We are going to open the project up to a member of the as many of the poorest families as we can. We are spending 2008 raising money to achieve this and hoped that, as a successful Sri Lankan business group, you may like to lend your support. A full business Plan is available on request and I would be more than happy to meet anone who had an interest in supporting this charity.
Thank you so much for your time,
Tim Pare