L’Oreal and Veet to sponsor Hair Asia Pacific and Hair and Beauty Fair

Hair Asia Pacific and Hair and Beauty Fair, is to be held from March 2 – 5, 2007.

Recognised by the Ministry of Tourism as a National event, the event could create benchmarks in the local hair, beauty and fashion industry as well as go a long way in elevating the standards to an international level by creating awareness to the consumer and giving exposure to talented individuals in the various fields.

Featuring a wide variety of events and competitions, there will be demonstrations by leading local and international experts, as well as fashion and hair shows and 50 trade stalls, with Indian cosmetic jewellery and special honeymoon packages to Bali standing out. There will also be mini competitions for the public during the three days, with prizes being given out to the ‘Best Head of Hair,’ ‘Best Skin,’ ‘the Smartest Dressed Girl.’ All of this is on offer to the public, with the entrance ticket being only Rs100.

L’Oreal, the hair-care product company, is the title sponsor for the L’Oreal Hair Extravaganza on March 2, 2007, which will have demonstrations by leading local and foreign experts featuring cuts, colours and a variety of styles, along with competitions for the National Awards ceremony, comprising of ladies and gents haircuts, as well as bridal and evening hairstyles during the day. An international hair show will be held in the evening, showcasing trend statements, especially with regards to forecasting the latest trends in hairstyles. The one-hour show will feature Sri Lanka’s top hairstylists with foreign hairstylists also participating.

Natures Secret is sponsoring Nature’s Secret Beauty Extravaganza on March 3, 2007, with renowned Pakistani Cosmetologist and Dermatologist Dr. Farah Farook having a comprehensive two hour presentation followed by a one to one session with the public on the medicinal aspect of beauty and skin care. The competitions for the National Awards ceremony will continue to take place, with competitors from across the island vying for placements in the categories of nail art, stage make up, etc. The Christine Valmy School of Beauty, a New York based school located in Mumbai, Panipa, a nail technician and consultant to the government of Thailand, Asha Hariharan, the winner of L’Oreal Colour trophy, India and renowned hairdresser, beautician and make up expert will also participate during the day’s programmes.

Veet sponsored the seven regional workshops leading up to the grand event, which were held in Negombo, Matara, Kurunegala, Anuradhapura, Maharagama, Gampaha/Miriswatte and Kandy and is also an active stallholder for the event.

Both L’Oreal and Nature’s Secret are co sponsoring the rest of the event, with Derana, the TV media partner providing coverage. The highlight of the event is Hair Asia Pacific which is to be held on March 5,2007, with over 200 foreign participants comprising of Jacklyn Tan, Director of Pivot Point, Singapore, Rudi Hadisuwarno, President of the Indonesian Hairdressers Association and President of the OMC and ICD, Indonesia, Suchard Konreuk, President of the All Thai Hairdressers Association and Ruhana Iqbal Khan, President of PHABA, Pakistan among others. Attended by 15 countries in the zone, which include Japan, Sri Lanka, Singapore, Indonesia, China, Hong Kong, South Korea, Thailand, Philippines, Pakistan, India, Taiwan, and Malaysia, the international event is to be one of glitz and glamour.

An awards ceremony will also be held, with winners from each category entitled to prize money of USD500 and USD2000 for the grand championship category.

An international hair show will follow with New York based Indian designer, Payal Singh showcasing her Indo Western collection, which will be on sale on March 6, 2007 at the lobby of the Galadari Hotel. via .. The Island

Tags:

About these ads

About Rohan Kar

We are an online publication made up largely of what we call "disintermediated" news - that is news without a spin put on it by a journalist

Posted on February 13, 2007, in Sri Lanka and tagged , , , , , , . Bookmark the permalink. 8 Comments.

  1. WHEN U BE HELDING UR SIMINAR N KORONADAL CITY

  2. Today’ s brides, if the NYT has indeed hit upon an actual trend that will shortly trickle down to the masses, want to show some skin. I’ m not entirely sure I buy that, however. It seems that every time I hit ya’ ll up with dress that looks like it ought to be hanging in some Las Vegas showgirl’ s closet, your response is rather negative. You gals have made it pretty dang clear that you want some sleeves and you want them now. The way I see it, brides- to- be encounter these gowns (and I actually think the…

  3. The Asia Pacific event sounded great. Maybe L’Oreal will be more active in the U.S. African American markets. There are major events that could use L’Oreal’s support (like the Hair Wars U.S. Tour).

    David Humphries
    Producer, Hair Wars
    http://www.hairwarsustour.com

  4. hi, hair asia is the no.1 here in the phils. and the most promising event that could last on our mind for half years and the only event ready for the non professionals and professionals which teach us the way we were in the next 20 years.also the l’oreal the first class and most expensive but with care to the consumers contribute a lot plus the natures secret which ladies like most…the favorite of all woman..wow..a great event with a great success..thank you..

  5. hi, iwas one of the participante in hair asia pacific , i was came from pakistan & i had participate in NAIL ART ,BRIDAL MAKE UP & SALON CUT & STYLE , i enjoyed very much every thing , that was afair competition .

  6. Surprise that a company like Nature’s Secret would get involved in something like that?

  7. Glitz and glamour at Hair Asia Pacific show tonight

    Hair Asia Pacific, the grand finale of the mega Hair and Beauty Fair and Hair Asia Pacific recognized by the Sri Lanka Hair and Beauticians Association (SLAHAB) will be held at the Galadari Hotel today.

    The event promises a show of glitz and glamour, with over 200 foreign participants comprising Jacklyn Tan, Director of Pivot Point, Singapore, Rudi Hadisuwarno, President of the Indonesian Hairdressers Association and President of the OMC and ICD, Indonesia, Suchard Konreuk, President of the All Thai Hairdressers Association and Ruhana Iqbal Khan, President of PHABA, Pakistan among the distinguished attendees.

    The highlights of the day include an awards ceremony with winners from each category entitled to prize money of USD 500 and USD 2000 for the grand championship category. The AURA Diamond Collection will be on display, along with New York based Indian designer, Payal Singh showcasing her Indo Western collection, which will be on sale tomorrow at the lobby of the Galadari Hotel.

    The event features many exciting opportunities for consumers to win exciting prizes with the Derana Model of the Day, L’Oreal Most Stylish Hair colour, L’Oreal Healthiest Hair, Nature’s Secrets Most Beautiful Skin competitions held daily from 1800 to 1900 hrs as well as 200 hair spa treatments by L’Oreal, free facials by Nature’s Secrets, special hair colour treatments, raffle ticket draw for two air tickets to Chennai to be won, as well as consultation opportunities with renowned Pakistani cosmetologist and dermatologist Dr. Farah Faruqui.

    A special feature that will be running throughout the event are the line up of stalls offering exclusive international products, with Sri Uththarika Jewellers from India showcasing their latest collection, spa treatments by Indonesian spa experts, special scissors and hairdryers from Thailand and special offers by the AURA diamond collection.

    Recognised by the Ministry of Tourism as a national event, the event will broadcast on Derana and TNL, who are the TV media partner’s for this mega event. L’Oreal and Natures Secret are sponsoring the event, with Veet sponsoring all regional workshops held prior to the event. Veet is also an active stallholder for the event.
    Credits: Daily Mirror

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 2,085 other followers

%d bloggers like this: